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2008 Achievement Unlocked: Score $500m at retail
Grand Theft Auto IV - General News | @ 10:11 AM MDT | By Neil
It's Take Two's time to blow their own trumpet today, and the company has announced that around six million copies of GTA IV were sold during its first week on sale with around 3.6 million of those being flogged on the first day. These figures mean that the game is said to have grossed $500m to date (indicating that the average price paid for a copy was $83 worldwide across both standard and special editions).
It's worth remembering that in this day of hurrah, the revenue breakdown for a video game is vastly different to that of a movie. Chairman Strauss Zelnick has said that he believes that these sales figures "surpass any movie or music launch to date". However, in the case of many games, a cut of 20% (or more) of a game's cover price for retailers is not unheard of. Of course, these figures are always a closely guarded secret. Subtracting the game's estimated $100m development cost still leaves a healthy sum for Take Two though.
Also today, Microsoft announced that over 31 million hours of play had been racked up on the Xbox 360 version to date, with 9.7 million hours of play in the game's "seamless" Xbox Live multiplayer mode. Microsoft also reminds us of the exclusive episodes which are coming to Xbox Live this fall by claiming they'll provide "hours of additional gameplay".
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