Old 09-12-2013   #1
Bonecrusher
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Marketing budget GTA: V

Anyone got an idea how much is spent on marketing?

Because I have to say, judging by the frequent posts on Reddit, I am thinking the amount of money must be HUGE.


Also a stupid example but hell, there is even a billboard advertisement for it in my city, the first time I have seen an actual videogame advertisement on such a huge billboard in my city.
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Old 09-12-2013   #2
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considering they deface a large amount of skyscrapers etc. with huge murals i can only assume it'd be in the tens of millions.
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Old 09-12-2013   #3
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Yes, but is it really defacing if the building owner is being paid big bucks for it?

Hell, if R* wanted to paint a GTAV logo on the side of my house for 10 grand, I'd let 'em do it!
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Old 09-12-2013   #4
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When that info about GTAV being the most expensive game of all time started circulating I read 100+ million dollars. Not sure if that's from a reliable source, but seems realistic.
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Old 09-12-2013   #5
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They painted a tram here in the melbourne cbd...
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Old 09-12-2013   #6
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Old 09-12-2013   #7
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I'm pretty sure Sony paid for a lot of the marketing.

If you look at all of the advertising in the major cities (NYC, LA) all of the murals on the buildings only have the Playstation logo.
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Old 09-13-2013   #8
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Also, if you count trailers and public event stuff, then it wouldn't be that much given how minimalist Rockstar are about promoting their games, only making a handful of trailers, not doing presentations anywhere or having a presence at the big games expos. The rely on long stretches of secrecy with the occasional big impact of new footage/screenshots/journalist previews(which are all written, never with video) to generate word of mouth buzz and hype.
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