I wasn't even going to reserve it but there was a gamestop right next the the place I did laundry. They didn't say anything about a dlc but the sign outside says theirs is an Atomic Blimp. I really don't see the point in reserving a game, especially for dumb dlc incentives. Back when I was a kid in the VC and SA days we HAD to reserve a copy because the store really might only get like 100 copies. That was before reserving or pre ordering was so widespread. These days the games are everywhere, so there's really no point.