Australian pricing is ridiculous. Thank god the PS4 isn't region locked. Definitely going to use amazon when I eventually decide to get one.
PS4 in retail: $550
PS3 in retail: $370
PS4 on Amazon: $400
That Amazon price obviously doesn't include shipping or exchange rates, though the Australian Dollar is strong enough right now for the latter to be a non-issue. Seriously, a PS4 costs $30 more than a PS3 right now. Australia has been getting butt-fucked for way too long.