Originally Posted by thenotsogoodtrickster
Let's say, for agument's sake, that Bioshock and GTA V are released on the same day, and that people buying those games (and this is not a totally unrealistic proposition given the state of the economy), only have the money to buy one or the other. Whichever way you look at it, such as the public splitting 50/50 and generating a million sales, that's still only a million sales.
Now if they're a couple of months apart, people may be more inclined to buy both as they can have the money handy. Releasing two top titles so close together makes no sense from a business point of view.
I get your point, but the problem with what you're saying is you're only looking at the business from one perspective. You're saying if a company releases two titles around the same time they will compete with each other, but that's not necessarily a bad thing.
The Bioshock franchise and the GTA franchise are not even close to the same league when it comes to unit sales. Bioshock will probably do a few hundred in the first week and go on to do few million total. GTA will do a few million in the first week. That's why releasing them close together is actually a smart business move. They may split the market, but it's nowhere close to an even split, and either way the money is still going to Take-Two.
Let's go high for Bioshock and low for GTA. Bioshock does 400,000 units in the first week, and GTA does 2 million. That of course means 2.4 million was the maximum amount of units that were ever going to be sold between those two games in their first week. You could say GTA cut into Bioshock's sales and it probably did, but you could also say if GTA didn't release that month, Take-Two wouldn't even be able to sale a million units. Both games will still be available up until and after Christmas, so whichever one you don't get on release you save up and buy later or you ask Santa to leave it under the tree.
It's true that releasing two games around the same time will inevitably split the market to some degree, but you also have to take into account the sheer amount of sales that are added to the mix.