It seems that biker gangs still have their appeal in this day and age, because GTA IV's first piece of downloadable content, The Lost and Damned, has already raked in $18 million in online sales. Interestingly enough, retail stores are selling codes to download the episodic content. According to Jesse Divich at Electronic Entertainment Design and Research, the in-store sales for the TLatD in February are expected to be less than $3 million.
This is a 6-to-1 ratio between online purchases and retail sales which Divinich expects to increase moving forward.
Is digital distribution the delivery method of the future? Will we get entire games this way? As long as it gets me that sawed off shotgun, I'm in.