How Was GTA IV Announced?The game was announced at E3 2006 by Microsoft at their press event. Here is part of the press release:
Microsoft and Rockstar Games have entered into a strategic partnership to provide exclusive episodic content via Xbox Live. Two full downloadable episodes will be available a few months after the release of the game for the Xbox 360 version only, each with hours of new gameplay content. It will not be "just a car or player skin" and Microsoft claims it will be the "best downloadable content experience ever. We're talking about hours of entirely new gameplay."
"Through Xbox Live, we have a unique opportunity to reach out to our audience in new ways," said Sam Houser, executive producer and founder of Rockstar Games. "This strategic alliance allows us to craft experiences that fully leverage the on-demand distribution power and sheer size of Xbox Live."
Microsoft's Peter Moore announced the game at the E3 2006 Microsoft press event by rolling up his sleeve to reveal a GTA IV tattoo. Click the "play button" below to watch the video announcement or you can download the video.