Another cross-referenced location name. Notice the "Hove Beach" sign. New York has Brighton Beach, as many people know (and some here have pointed it out as a hangout for Russian mafia). In the south of England, there is another Brighton Beach, and nearby there is Hove Beach. Also notice that a few of the NPCs in this scene look to be of Eastern European descent. Looks like this is where we'll be spending the first few hours of GTAIV.